This customizable Web app was designed to host sweepstakes on multiple games’ Facebook pages.

This customizable Web app was designed to host sweepstakes on multiple games’ Facebook pages.

Unloved Concept:
In this time-travel treasure hunt, we retroactively inserted valuable game codes in Borderlands’ Facebook timeline, then posted daily clues for fans.

Unloved Concept: 
Looking to capitalize on the high value of game codes, we developed a pictogram-style game app that allowed fans to solve for the 25-character keys.

Unloved Concept: 
Players are huge fans of the game’s weapons manufacturers, so we planned for each to have highly experiential booths at gaming festivals—giving us plenty of ammo to share throughout the year.

Unloved Concept: 
The game features treasure-filled chests, which we sought to bring to real life—hiding them around gaming festivals and filling them with codes for real prizes. Exactly the novel experience that fans are likely to share.